What is Softr

Softr is the AI platform for building the software your business runs on without code or developers. Describe what you need, and AI creates the database, app, and business logic—already connected, secure, and ready for real users. Over 1 million builders worldwide, from small businesses to enterprises like Netflix, Google, Stripe, UPS, and Clay, use Softr to build and run internal or client-facing systems and tools powering their business operations.

Add features, adjust logic, and make changes yourself as your business evolves. With Softr, you can build client portals, internal tools, CRMs, project trackers, dashboards, employee intranets, inventory management systems, and more.

Benefits of Softr

For the vast majority of business application use cases, the benefits below cover nearly everything teams struggle with in traditional software models:

• AI App Generator: Generate a working app, complete with a database, from a plain-language prompt. Then refine everything visually — no coding or constant re-prompting required.

• All-in-one app-building: Softr combines databases, interfaces, automations, infrastructure, and hosting in one secure platform. You can build portals, internal tools, CRMs, dashboards, and more — tailored to your exact business logic, no code required.

• Build on top of your data, wherever it lives: You don’t have to copy data between tools. Instead, store and manage information in Softr's native database, or connect to your data sources with real-time, two-way sync. Pull from Airtable, SQL databases, Notion, Supabase, HubSpot, and 17+ other integrations (or use the REST API connector).

• Granular role-based permissions: Control permissions and access with custom roles so app users see only what they should. Campaign owners can manage timelines and tasks, executives can access high-level dashboards, and external partners can see the projects they’re involved in.

• Native workflow automation: Automate multi-step actions like enriching campaign data, updating project statuses, notifying stakeholders, or assigning tasks. Trigger workflows from data updates, form submissions, in-app actions, and more.

• Scales with your operations: Add new processes, locations, products, or teams without re-platforming or navigating sudden per-seat pricing jumps.

• Performance visibility without manual reporting: Track goals, KPIs, and results through live dashboards instead of compiling updates from multiple tools at the end of each week.

• 24/7 support + active community: Get help when you need it and learn from how other teams structure their operations, workflows, and automation setups.

• White-labeling and custom domains: Present a professional, branded experience with your own domain and custom styling that maintains consistent brand identity.

• AI for business applications: Use built-in AI assistants, database AI agents,  vibe-coding block, and co-builders to analyze data, summarize reports, or assist with workflow actions, reducing manual analysis work.

Try Softr today and scale your business applications as your business grows!

For practical insights into how to build, check our detailed Softr tutorials →